Business strategy & transformation
Diagnose bottlenecks, clarify your direction and build practical strategies for healthier, more resilient growth.
Discuss your strategyBusiness challenges require more than quick fixes. Build the clarity, structure and execution discipline to move your organisation forward with confidence.

Practical advisory, coaching and capacity building for founders, executives and organisations ready to operate with intention.
Diagnose bottlenecks, clarify your direction and build practical strategies for healthier, more resilient growth.
Discuss your strategyEquip decision-makers with the clarity, confidence, communication and accountability to lead effectively.
Improve the people, processes and operating systems that shape day-to-day organisational performance.
Turn promising ideas into structured ventures with stronger business models and execution habits.
Adopt appropriate technology, strengthen digital productivity and connect innovation to real business needs.
Practical learning experiences that build management, leadership and workplace capabilities.


Ahmed Michael Mustapha is a management strategist, transformational leadership expert, executive coach, consultant, trainer, mentor and author. His work connects strategy, people, finance, technology and systems to help individuals and organisations achieve meaningful progress.
A Fellow of the Chartered Institute of Mentoring and Coaching Nigeria and an NCMD Certified Management Trainer, Ahmed serves as Director of Operations at Everyday Foods Group and is the Founder and Lead Consultant of Mickamus Consulting International.
Ahmed also heads ICT, Research and Business Development at Everyday Foods Group and coordinates MERIT (Magnus Entrepreneurs Round Inner Table). His background spans retail, distribution, hospitality, education, consulting and enterprise development. Previous roles include General Manager at NtepsMart and faculty and training engagements with multiple entrepreneurship and leadership development organisations. His coaching philosophy is built on clarity, discipline, technology, innovation, systems, execution and results.
Just as an expert surgeon looks for the root cause before prescribing treatment, we begin with a clear understanding of what is really holding progress back.
Understand the real challenge through honest assessment, informed questions and a whole-business perspective.
Create a focused plan, align people and processes, and choose practical systems for the desired outcome.
Translate ideas into action through disciplined execution, ownership, learning and continuous improvement.
Every organisation is different. Choose a starting point and we will discuss the right scope, format and next steps for your goals.
Get perspective on priorities, business challenges and the immediate decisions that can move you forward.
Strengthen the foundations of performance with an integrated look at strategy, operating systems and execution.
Build leadership effectiveness and organisational capability through coaching, workshops and facilitation.
Programmes are tailored to engagement needs. Scope and fees are confirmed after consultation.



Books and practical resources by Ahmed Michael Mustapha on leadership, business, mindset, resilience and personal transformation.




Let's identify the obstacles, opportunities and systems that matter most to your next phase of growth.
For a specific challenge or tailored engagement, get in touch and share what you are working on.
Services are designed for entrepreneurs, startups, growing businesses, senior leaders, teams and organisations seeking stronger strategy, systems or leadership capacity.
Yes. Use the consultation form to describe your learning objectives, expected audience, location and preferred dates. The training scope and delivery arrangement can then be discussed.
Both programme starting points and tailored advisory are available for discussion. The recommended scope and any fees are agreed based on your needs.
Digital books and resources are available through the official Da'Business Surgeon Selar store. Product availability and checkout are managed by Selar.
Whether you are exploring a coaching engagement, a business transformation project or a workshop, tell us what you have in mind.
Complete the form below. Your prepared enquiry will open in WhatsApp for you to review and send.